GFI’s Opportunity for Additional Added Value

Following the phenomenal success of California Garden, the parent corporate - Kuwait Food Company, which is a USD 0.6 B pan Middle East conglomerate granted GFI the stewardship for developing its flagship brand Americana for its canned food range. With single-minded focus on growth by way of segmentation of its current Middle Eastern and North African markets and expansion into a new market place in Africa, Australia and the Americas. Given the established reputation of the Americana brand across the middle East , it was strategically evident to GFI that the future growth of the company lies in nurturing the Americana brand. Secure in its grip was market knowledge, logistical expertise and manufacturing capacity of high-quality products. The abundance of GFI’s resources in the Middle East led to the pursuit of further opportunities in the canned food industry.

Americana has led to an even more phenomenal growth of the canned ready-to-eat beans range offered by GFI. The current production of thirty-two different kinds of bean products includes Foul Medammas with national recipes. The brand’s product range also includes canned seafood, fruits and vegetables as well as extra virgin olive oil.

Kuwait Food Company - Americana

Kuwait Food Company - Americana is a consumer driven company which has consistently demonstrated its ability to expand market share and profitability in the face of declining industry volume, and increasing legislative and competetive challenges. Kuwait Food Company’s business includes fast food franchises in the Middle East for Pizza Hut, Kentucky Fried Chicken, TGI Friday’s and Baskin Robbins. This preferred foodstuff trader’s operational activities also comprise of meat processing plants in Jeddah - Saudi Arabia and Kuwait, a cake manufacturing unit in Jeddah - Saudi Arabia and Kuwait, a joint venture operation for Tomato base products with Heinz in Egypt and another with Cadbury’s and Farm Frites. The Company’s third leg is a network of strategically located distribution centers in Kuwait and Egypt and foodstuff trade representatives, which are FMCG multinational companies in several regional markets.

Outstanding product quality and value for money led to phenomenal growth equivalent to a 15% annual average. With Kuwait Food Company’s support, Gulf Food Industries is well-poised to achieve a sizeable business in the canned food industry capitalising on it’s access to vast shared pool of resources, knowledge and expertise. Following the set-up of the company in UAE in 1989 for the production and marketing of canned foods, GFI - fully owned by Kuwait Food Company - was able to utilize the parent company’s exceptional management teams who have demonstrated the ability to create valuable enterprises.