Goodness in a CAN

Only the finest beans are taken on for processing at Gulf Food Industries. Since the inception of its factory in Dubai in 1989, the foremost part of GFI’s philosophy was, “to produce premium quality canned beans one must begin with the best quality raw materials.” It is rare to come across a retail outlet in the Middle East that does not sell one of GFI’s premium fava beans or chick peas products, not to mention the company’s range of other well-known ready-to-eat canned food products. GFI’s current turnover totals over 150 million Dirhams (USD 40 Million) rendering Gulf Food Industries as one ofthe leading suppliers of food products with a sustainable growth of over 20% during the past three years. With a foundation built on quality, commitment, innovation and consumer satisfaction, GFI is now an important part of life in the region’s countries offering a host of great products and trusted brands.

Of the well-known brands under the GFI banner, the now long established and UAE-based California Garden brand is the heaviest contender for the most popular ready-to-eat beans range enjoyed by the last few Arab generations. It is a SUPER BRAND® of the Middle East and a household name for its consumers. California Garden is also GFI’s success story replacing the traditional Chinese broad beans with the premium quality fava beans changed the canned beans structure of the Middle East market that was previously dominated by conventional Chinese brands for over thirty years.

California Garden’s innovative ready-to-eat product range includes the well-known beans range that covers Foul Medammas with several different highly popular national recipes, Hommos Tahina, Chick Peas and a wide variety of beans. Capitalizing on its established brand equity and consumer trust in the Middle East, GFI’s product lines have been expanded to include canned seafood, fruits, vegetables, sauces, dressings and popular Mediterranean appetizers.

Parallel to California Garden, GFI’s operations currently comprise of an additional key operating division, comprising of the other established retail brands such as Americana, GFI’s parent company’s flagship brand, as well as Mazraa Premium, Al Mazraa, Bella and Sultan. Powered by the superb quality-facilitated Middle East market acquisition, GFI confidently tackled private labeling, initiating co packing associations for the production of baked beans with internationally renowned brands, such as Heinz and Libby’s. This arrangement expanded GFI’s horizon with distribution of an additional line-up of first-class products to more than thirty countries worldwide. The core of GFI’s high-quality manufacturing business is based on meticulous research of Middle Eastern ever-changing eating trends aided by a vast knowledge of the market and an influential distributor base across the region.

GFI’s adherence to the delivery of quality and value across a range of products has seen GFI grow extraordinarily. The company’s clear focus on a strategy to become the leader in canned foods, strong market position and reputation was crucial to GFI’s success in the expansion of its international customer base and the penetration of many markets.