Gulf Food Industries’s Tackles the Pulse Segment


The Al Mazraa brand is GFI’s successful venture into offering a beans range at affordable prices that still retain high quality. GFI’s well established reputation for grain quality in beans is maintained in Al Mazraa’s products by way of consistency in characteristic assessment of the processed pulse crops.

GFI is looking at the low end segment of the trade in different markets in the Middle East region with the establishment of Al Mazraa, which offers a range that includes Baked Beans, Hommos Dip, Chick Peas and Foul Medammas. The same company programs are employed when selecting and canning to ensure that these relatively cheaper grain products meet contract specification and consumer safety.